Even the “brick and mortar” (read: dealership) experience has evolved. That’s not just because everyone has a smartphone in their hand, but also because mobile-driven innovation is redefining the way people consume content and make purchase decisions. Shifting Mobile Expectationsīack in 20, many experts criticized Yahoo! for being late to adapt key mobile innovation into their content and user experience. Indeed, the demise of Yahoo! as a company comes with key and relevant reminders that can be applied to how you connect the online to in-store experience: #1. Which was a shame, because the company invested in and produced good content, brought in celebrities, developed quality sports journalism, and had a strong auto channel - among others.īut what does the demise of Yahoo! have to do with selling cars more efficiently? Yahoo! missed signs and trends about changes in consumer browsing, shopping and buying behavior, and many of these same shifting habits and expectations have altered the way dealerships market and sell cars. Yet as time went by, other digital players caught up, traffic dwindled, and so did revenue. Back in the day, it was different: Yahoo! was the first website/search engine/portal experience for many people – a true conduit to a whole new digital world. And reflective of how this once ubiquitous portal went from powerhouse to afterthought, and now a part of Verizon.
RETAIL LEARNING ON THE JOB YAHOO PATCH
I no longer use it for much more than the “secondary” email address on password settings because, well, the contents of the inbox resemble a tangled weed patch of spam and phishing missives. Believe it or not, I still have a Yahoo! email account.
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